Study On The Market Development Strategy Of CNC View Business For JILIN City Branch Of CNC,Co.

In recent years, along with turn by numeral, the network change into the representative's information technical high speed a development, society safety guard against of theories and techniques all took place an exhaustive change, with calculator, network, correspond by letter technique for foundation, with the intelligence picture analyze for the network video frequency of[with] special features supervise and control the development direction that the system becomes video frequency supervision realm gradually.In order to adapt market need and the company development demand, in November,2005, CNC decision constucts the application terrace of the video frequency supervision, providing the video frequency supervision the service, the product named after"CNC View". Its emergence is product in the contented nation, society, transformation of business enterprise demand but emergence, is an important milestone of CNC Group company of Jilin City transformation business development.But, the CNC View business differs from my company former fixed traditional business of the telephone, color ring...etc., can wait customer coming to accept in the business hall, because its transformation has already made the business property turning into the buyer market from the selling party market, we need to come a marketing actively, providing a characteristic solution for the customer. And, say for the public customer, they accept video frequency supervision application and price of the product, also needing a process of idea change, needing us to carry on a great deal of related knowledge publicity. So, expand a way in the market up, also has very big difference with the traditional business of our past. This needs us to pass a series of market analysis, drawing up a market expansion project, guide the market work of the business expansion. This text makes use of related theories of strategic management learns, the market marketing learns resolve all above problem.We want to make detailed understanding to the market present condition of CNC View business first, then can make our analytical result behind more true and apply. We pass an investigation to understand, CNC View's social need of the business very extensively, it can apply to municipal services, finance, transportation, medical treatment, educate, travel, electric power, water conservancy, petrochemical, environmental protection, people's sail, maritime customs, judicatory, business' etc. several realms, can satisfy different profession and the supervision need of personal customer. However, in this market, the biggest rival faced by him is the global eye business of Chinese telecommunication, its function, technique and market target, all business with CNC View likeness. How obtain competitive advantage in the future market, need us to pass SWOT analysis to the certain business enterprise strategy.Through SWOT analysis, we can see, although the CNC View business has the brand advantage, foundation network advantage, talented person's advantage, service advantage of oneself and customer resources advantage, and can make use of a public security official a department construction city to report to the police and supervise and control system and national quality to check a bureau to constuct a national video frequency supervision the policy opportunity of the system, still exist an oneself funds shortage, technical personnel's advanced age turn with the business expand the way old etc. bad situation, and need guard against the same kind product and the exterior of other operators threat momently. Pass the way of matrix combination, match various factor to take in to analyze, get a counterplan of development choosing: SO growth strategic, the WO turns round strategy, the ST various management strategy and WT defense strategic. Synthesizing our current market environment, as a new product, we decide to adopt a growth type strategy: Make use of a national policy opportunity on the other hand, with existing customer's resources, first from customer the manager checks profession to carry on aiming at sex marketing at the public security official and the quality, capturing customer's market; Take the video frequency supervision of the customer publicity CNC View a technique the necessity which reside Anne to defend to the customer house toward the breadth on the other hand, and draw up a net breadth to take an old customer usage CNC View business of related special discount with draw on customer.After the business enterprise total strategy assurance, we need to open the market development strategy of exhibition to carry on a choice to the CNC View business. This text mainly subdivides strategy, the strategy, the strategy and market marketing strategy of the technique development of the market competition through a market of comprehensive analytical, certain product of market development strategy.Subdivide strategy through a market, made sure 12 to have a representative more, the need subdivides market as a target customer more and obviously, planning after the business push toward the market, concentrating manpower, the target market of the material resources devotion as to it's carry on aiming at sex marketing, with its customer community more big, and mostly belong to the advantage that we originally possessed solid words customer, quick expansion, rob to have an early market.But pass the biggest rival to the CNC View first in the market the competition the strategy analysis, the contrast of Chinese telecommunication global eye analysis, found out two products difference in the business and the technique, in order to compete strategic establishment, provided a basis. Extend total market strategy, the quota strategy of the protection market and defend strategy through an establishment, is CNC View business of different development stage, drew up a series a competition strategy, can make the business reply the threat of rival quickly in the development.The company subdivides a market and copes with a rival in the meantime, also needing technical support. Use for the convenient customer, CNC View adoption CNCNET loading network construction, support wireless, fiber optic, ten remainings, such as, AD, and DDN etc.s grow a way to connect go into; In order to promise the customer spreads a video frequency always and up, the backstage which adopts the sea quantity space capacity records image a server, and can provide system memory after the network break off instauration up spread etc..In the technique the development the strategy, we built up a fast reaction mechanism, giving the need feedback of the customer in time related technical personnel, carry on adjust and improve as soon as possible to adapt a market need.But the market marketing strategy is the corpus that the market develops process, in as to it's the research, we led to go into 4 P theories. Pass the programming toward the product, list price, outlet and the promotion strategy, the dynamic state which draws up the activity implement of the market marketing combines. Our products strategy, be want to take high quality, high guarantee, high level service as customer to provide a high-quality product, promote loyalty and dependence feeling of customer, reduce the competition cost of company. Our prices strategy, the plan adopts feat list price strategy, adopting the price strategy that various charge modes, various special ways and characteristic fix menu in restaurant combine together according to the dissimilarity of market fixed position, providing the price service of order type for the customer, satisfying the need of customer diversification. Marketing outlet aspect, we want well an all levels marketing of making use of the company manager and the resources advantage of business agent outlet according to subdividing customers, launching a marketing work gradually. Certainly still need to assist to certainly investigate, encourage measure, and pay attention to process to follow in the expansion, the activity discover, solved problem in time to guarantee business expansion process turns a management. Promote sales strategy aspect, CNC View the market ducting of the business' expecting may be longer, so, we have to have enough funds and patience, doing a market expansion work, and wanting to make use of terrible marketing and Anne to defend culture to permeate well to guide a customer usage in the publicity.End, for insuring the CNC View development work of the business market effectively carry on, drew up a series of measure, guarantee a CNC View the development strategy of the business, avoid making research result to become formalistic. The company established a CNC View exclusively particularly an item a group, passing adjustment personnel's structure, ushering in sparse lack of technique talented person, scoop out the existing personnel's potential etc. measure, assist to train and thought a training with the employee's technique training, marketing, raise personnel's character, develop a professional knowledge type talented person's troops gradually; Ruled in detail on the management with the CNC View business related market department, the plan construction department, purchase and logistics center, net luck department moreover, new business marketing center etc. the job of the section allotment, with assurance business process of smoothly progress; Guarantee aspect in the technique, we won't break to pass according to the customer demanding function development, guarantee the market competition ability of product; Finally, the company drew up a CNC View the specialized results of the business to investigate standard, business income the index sign carry out a section, arrive personal, link with a glimmer of employee's income to guarantee the fast development of initial stage of business development.Let us control the basic mode of product expansion and study a method through whole research and analysis, to the market of CNC company in Jilin City aftertime expansion work, have very precious of can draw lessons from a carnal knowledge. Pass a CNC View the strategy research of the market expansion of the business, we changed to wait for single expansion mode that the customer comes in the selling party market before, ability real walk out, contribute efforts to the customer, is the important change that my company business expands a way, have important fulfillment meaning.