Research On Intellectual Property Protection Strategy For China Car Industry

China car industry is facing the high speed development that he has never had. However the car with own brand and protected by intellectual property rights is weak. Today under cut-throat international competition and globalization circumstances foreign car magnates conduct campaign and blockage to China national car taking IPR as edge-tool hoping to monopolize the industry. This paper starts off to protect our own brand's intellectual right, summarizes and compares the present situation of car IPR protection abroad and at home, discusses our own car brand's intellectual protection strategy through the development path of Anhui Qirui car. Especially the following fields are deeply studied and analysized on emphasis: the patent self-protection within business and brand building, domestic business alliance, market analysis, international corporation and IPR protection in international trade. The aim is to offer some advice for our own brand car protection to expand more quickly and better avoiding IPR disputes and promote international competition.