The Market Strategy Research Of Heilongjiang Communications Company

Over the last couple of years, telecommunications industry developed so rapidly in China that the competition has been becoming tougher than ever. The most important research subject of Heilongjiang Netcom which lies before it is on how to give full play to the enterprise's competitive superiority at the core, to practical and adaptable, the status of leadership in this field as well.This article firstly reviewed overall strategic management and marketing, as well the related theories in exterior environment, market status, interior resource and Heilongjiang Netcom. And then, the article expatiates the best marketing strategy and acting project of Heilongjiang Netcom. The article affirmed the marketing strategic aim of Heilongjiang Netcom, put forward the carrying out scheme of main products persisted in developing strategy, pointed out the strategy faced competition, especially analyzed the marketing strategy of important consumers and other guarantee measures to finish the marketing strategic objectives arc described in the same time.The article invokes the scientific methods of the combination of theory and practices, quantitative and qualitative analysis to deeply discuss the condition of Heilongjiang Netcom, and puts forward the best marketing strategy and acting project, which is feasible, practicable and suitable for Heilongjiang Netcom.