The Study Of Promoting The Market Competitive Power Through The Customer Relationship Management In Jinzhou Netcom

This article summarized present research achievement of customer relationship management and analyzed the conception of customer relationship management. The article indicates that customer relationship management is not only technical solution, but also business management idea and method. It retains the valuable customers, finds out the latent customers and obtains their long-term worth by integrating and optimizing the business process and the enterprise resource to customers as the centre.In this study, the PEST and SWOT was used for analyzing the macroscopic environment, trade background, situation of competition and management in Jinzhou Netcom. It shows that establishing the system of customer relationship management is necessary and pressing. The article made recommendations to establish the system of customer relationship management.This article did not lie in the technical solution, but paid great attention to the establishment of the ideas, the unification of the thoughts and the transformation of the operation flow. The researcher expects to bring to policy-maker's attention and the approval. The study is also expected to lay the foundation of establishing the system of customer relationship management successfully in Jinzhou Netcom.