Research On Improving Countermeasure Of Competitive Power Of Heilongjiang Tourism

Tourism industry has become the global newly-rise industry. It is treated as the leading industry in many regions in china .The increase of tourism competition after entering into WTO is the focus of this article. Tour destination is the essence of the tourism competition. With the strength of the role or status of cities in the national and local development, they have been the important tour destination. tourism is the presentation of geography, culture, society and economy.Heilongjiang province as the north province of our country, has the unique advantageous condition to develop tourism industry. The study on competitive power of Heilongjiang province tourism system has practical significance to the development and planning of province tourism and porvince economy of Heilongjiang.The thesis elaborated a research background and purpose, research present condition and related theories home and abroad, and analyzed the present condition and existent outstanding problems and reasons of tourism industry of Heilongjiang. Besides it put forward solutions and suggestions about these problems. The Article summarizes the elements which influence the competitive power based on the theory of competition and tourism including tourism productive elements, market demand of tourists, tourism industry and supplementary industry, tourism enterprises or tourism environment. The strength, weakness, opportunities and threats of Heilongjiang province tourism system are analyzed combining the effects on them. Primarily the strategic suggestions are put forward on Heilongjiang province tourism to make it gain the advantage in the competition of Heilongjiang province tourism and make it develop quickly.