The Research Of Performance Evaluation Based On The Objective Of Enterprise Value

From the earliest stage of the cost evaluation, the study on enterprise performance evaluation has experienced more than one hundreds years. As the enterprises external demand changes and increasing competition, the enterprise performance evaluation has been attracting more and more concern and discussion. An effective performance evaluation can help the internal operational managers and other profit counterparts understand the operating conditions and the trend of development, in addition, it can help them establish and improve an effective restrict and restraint mechanisms, and raise enterprise management and comprehensive competitiveness.The process of performance evaluation can be divided into several stages, the objectives of these stages are different. In different stages, the index system established by the course are different. However, because these goals are imperfect, as a result, it is necessary to choose a new goal and establish the new performance appraisal system. This thesis chooses the enterprise value which is a compound objective, because it manifests a deep-seated understanding of the economic benefits, and it not only consider the risks and rewards of relations, but also consider the impact of corporate financial activities and the counterparts, and then the enterprises owners, creditors, employees and the government will be sure that their profits can be protected, as a result, the enterprise financial management and economic benefits both to a virtuous circle.The goal of this thesis is about how establish performance evaluation in the objective of enterprise value. The structure is as follows: The first part is the introduction, it is mainly about the background and significance of the study, current conditions at home and abroad, and research contents and methods are also be described. The second part is mainly about the introduction of the performance evaluation system such as the constituent elements and correlative theory. The third part is chiefly about how to choose the objective Several goal-oriented indicators system and the characteristics of the target itself shortcomings are firstly be analyzed, and then analyzed to maximize enterprise value for the objective of reasonable scientific significance. The fourth part of the key factors enhancing enterprise value, and the basis of quality factors into enterprises, external environmental factors and continued viability of three factors that were analyzed. Part V as an example to the Shuanghui Group application: First establish indicators evaluation index system, and uses AHP established indicators for the various weights, and then uses fuzzy evaluation method Shuanghui Group performance was evaluated, the evaluation results of the final analysis. Part VI is about the conclusion of this research.