SMEs Growth Law Studies In The Framework Of Three Impact Factors Theory

Many researchers believe whether SMEs do a good job or not depends on their capital,technology,human resources,market conditions and its internal management level.The author believes that the access to enterprise's resources and management level still stay the level of the phenomenon.It can not explain why some companies have access to capital,technology,human resources,marketing resources more,and why some companies are lack of resources seriously.It also can not explain why some enterprises have an advantage in management,and why some enterprises is poor in management.To answer this question,we should go deep into the deepest levels of the enterprise operation to find out the root cause of the survival of the enterprise.Therefore,the article studies from the perspective of the rise and fall of SMEs,not from the perspective of resources and management.Through in-depth research of business research and theoretical research,the author proposes a new theoretical framework for the study of business: the survival of the company depends on three fundamental impact factors:corporate internal genes,external economic and ecological strategy and business operations.This artical is focus on three fundamental impact factors of the enterprises.Most gene researchers in enterprises connect gene in biological(genes,DNA,base pair,gene duplication,gene mutation)with various things of companies in order to do comparative study.But this artical connects gene with the real things and practical problems in business operations from the perspective of enterprise operating level and practicality.Central arguments of this artical are as follows:The growth of business survival status(Prosperity or Decline)depends on three fundamental impact factors of the enterprises--internal genes,external economic and ecological strategy and business operations.Internal gene is like "to brand".External economic and ecological strategy is like "brand potential".Business operations is like "behavior of the cards." To good brand,good brand potential,the cards correctly,the business will flourish;To poor brand,poor brand potential,the cards wrong,the business will decline.Three Factors Theory of the enterprise gene,economic and ecological strategy and business operations link up.It bridges the gap between abstract theory and practical operation.So the three impact factors theory has a distinctinitiative,practicality and maneuverability.The enterprise gene reflects the fundamental traits and has long-term,a decisive influence on corporate behavior,including the "human dimension of the gene" and"material aspects of gene"(materialized gene)"."Human dimension of the gene" is the operator of philosophy and capabilities."Materialization gene" includes industrial enterprise product positioning,technology state health institutions and mechanisms.Different from some scholars who deduce from gene copy corporate reproduction,mutation,cf.biological gene mutation,the article proposes a "corporate gene optimization" from the reality of business movement.Materialized gene exists a considerable room for optimization:As long as the company can make the right choice in corporate positioning adjustment strategy,investment strategy,research and development strategy,integration strategy and the reform strategy in every level,materialized gene can continue to optimize material properties and running performance will continue to improve(successful enterprises become stronger gradually in such "path selection").Operators' s philosophy gene has a greater optimization of space.As long as the operators learn the advanced concept of doing things,ideas genes can be optimized.Operators' s ability gene is mainly constrained by talent,so the optimization space is relatively small.But through continuous learning,gain experience,expand their horizons,the ability gene can also be optimized.External economic and ecological includes industrial ecology,ecological,financial ecology,urban ecology and ecological science and technology park service.External economic and ecological impacts all aspects of business by providing impetus or impediments force to the growth of business survival.External economic and ecological do a good job or not depends on the macro-economic and regional development situlation.Economic and ecological optimization is primarily the government's responsibility.Business Operations Strategy is the enterprise genes and external economic and ecological functions.It is a combination of internal and external factors as the goal of chess "behaviorof the cards".It is essential for the survival of the enterprises to make the right strategy of operating in every aspect of business growth.Trading strategy depends on the enterprise gene,and the trading strategy also has a strong feedback effect to the enterprise gene(especially for enterprise materialized gene):The correct corporate positioning adjustment strategy can optimize materialized gene-"industrial and business positioning";The right development decisions and investments decisionscan optimize materialized gene-"technology state";The correct conversion mechanism reform can optimize materialized gene-"system status".Therefore,the business operations strategy is an important starting point to optimize enterprise gene and promote the development of enterprises.It is not expect to sum up a few tricks on the growth law of enterprise,but to find the root causes of the growth of enterprises,common growth characteristics of all types of enterprises,growth characteristics.The article reveals the root cause of business growth by three-factor determinism.The theory frame is three-factor analysis.Through deep research into characteristics of the industry,the order of importance in impact of factors,and the most in need of help and support for external economic and ecological demands of three categories representative of small and medium industrial enterprises(supporting type SMEs,traditional SMEs,innovative SMEs),the article reveals their growth rules.In a large number of business research,we find out that the successful small and medium enterprises have the following common characteristics.These common characteristics are highly consistent with our three-factor theory:(1)The operator's congenital gene is excellent.It mainly reflects in higher wisdom,a strong sense of mission,a clear vision,proper values,advanced the concept of a strong fighting spirit,continuous improvement efforts.(2)Enterprises have the right industry positioning and business location in its inception.These enterprises have a good material genetic and strong vitality of the market and they can correct corporate positioning adjustment in a timely manner.(3).Operators can continue to work out the correct operating strategy and they have the ability to implement these strategies successfully while in the process of growth and development of enterprises.In other words,the operator can play the "right card" in many cases.The "right card" not only ensure that the current operating activities are carried out smoothly but also make the genes(in particular industries genes,gene technology,institutional genes)get ongoing optimization.Finally the "right card" make their own advantages and energy continue to accumulate.(4)External economic and ecological(industrial ecology,ecological technology,financial ecology,ecological park,ecological services,policy support state)can form a significant external help.We can not summarize the law of companies in the form of formulas and formulas.The growth law of(all kinds)companies is ambiguous.This growth law exists in the characteristics of the industry?the important sorting of the key factors?the needof technical support?the demand of the economic and ecological.