Analysis Of Status Quo And Countermeasures Of Yanshan Chestnut Industry

In this paper, the status quo of chestnut production in both world and China was firstly reviewed, and then the main features of Yanshan Chinese chestnut were briefly introduced. The current status of production, sales and researches on Yanshan chestnut were presented through the method of reference reading, field investigation, interview and etc. The subsistent problems were analyzed and the corresponding countermeasures for future development were put forward. The research results were as following:The current status of Yanshan chestnut production: total cultivating acreage and yield increased every year, but still dropped behind the increase rate of all the country. The yield per hectare increased every year, but it still low at the general level. The stir-fried quality is excellent and famous all over the world, but there are some problems of quality in some conditions. The storage and processing industry developed rapidly, but the primary products still dominated. The reasons for the production problem included few excellent varieties, low degree of generalization of good variety, weak technology, coarse management and post-harvest and processing lagged behind. The key technology hasn't been broken through.The marketing status of Yanshan chestnut: the export part kept stable, but the main market centralized extremely. The traditional products occupied the dominant status and new products proportioned lowly. The sale range was extended because of the open management policy, but the price declined because of out-of-order competition. The status of exporting could not be replaced, but adulteration destroyed the credit. The reasons for the sale problem included lacking of ambition, brand awareness and advantage, low level of organization and scarce new and eminent products.The research status of Yanshan chestnut: the achievement of breeding of new variety was prominent, but breeding of special use variety could not satisfy the production need. The cultivation technology developed rapidly, but the degree of intense cultivation of eminent variety was low. The storage problem of chestnut farmer was emphasized broadly, but with more introduction of experience and lack deep research. The storage and post-harvest processing progressed gradually, but fine products awaited exploration. Emphasis was paid to the applied and basic research, but the research was not systemic and deep. The problems of research status of Yanshan chestnut: separate research with little collaboration. More experience with little deep research. More selection breeding, little hybridization breeding. More routine technology, little advanced technology. More research in yield, little research in quality. More research in cultivation, little research in processing. More research in production, little research in marketing. This paper put forward the basic countermeasures on the development of Yanshan chestnut industry. For production, we should adjust the development rate, improve the yield and quality, implement the excellent variety project, promote the cultivation of good varieties in the suitable region, generalize the technology of intense and standard cultivation, aim at international market demand, struggle to produce healthy chestnut and to modernize the storage and processing, develop great leader corporation and exert the driving effect of the processing industry.For sale, we should consolidate the Japanese sale market, explore Europe, American and home markets, carry on the brand strategy, win the trust of consumer through quality, support trans-region Union, improve the compeblity, set up large trading market at some main chestnut production region as chestnut trading platform.For research, we should set up research association of Yanshan chestnut, plan as a whole, solve key problem with collaboration, pay attention to new variety breeding, carry out hybridization breeding, promote the research of dense planting technology, create technology-based high yield model; Promote the research of the organic chestnut production techniques to supply the technology support for the extension of international market; carry out the research on the irrigation and fertilization management to form a technology system of balance fertilization and efficient water usage; make systemic researches in the interior quality forming factors to understand the major factors that effect the quality; do deep researches in the mechanism of female flower differentiation to investigate the pathway to enhance the female flower and increase the yield; solve the problem of low propagation ratio of Chestnut by researching tissue culture, research in storage and further processing technology to provide support for extending industry chain and improving income; carry on further applied and basic to prepare technology for future development.