Research Of Strategic Management For Yingkou Port Commerce Company

With the process of economic and technology globalization and improvement of the socialist market economy, the competition situation faced by enterprise gets more serious. Every enterprise must reacquire the situation and choose a development road adapted to itself from the strategy. The purpose of enterprise strategy research is that decides and chooses its development strategy according to the outside changes and its own situation, and adjusts the development strategy according to the development of itself and meet the need of society.Yingkou Port Commerce Company is a hierarchy of Yingkou Port. The company services for the port, because of the history reason, its business scale is relative diversification. The company; never improves the operation system adapted to the port development into realization from the strategy side, now the company is under the serous competition press, it develops slowly.Following the modern management ideology, after reference of many library material, using the method of Unking theory with practice, investigation, stat analysis and forecast, also after analyzing the outside and inside environment, making the SWOT analysis, this paper bring forward the point of view that develops the core competitive power, strengthen the core business and according to these makes designs the enterprise development strategy and establish the related blue print and measure, which is based on enterprise situation, has pertinence and maneuverability. We will this paper can give some guide to the company development, and also wish the domestic company of the same Commerce can borrow my trick from this paper.