The Research On The Marketing Training System Of Shenzhen Branch.Paic

PA Life Insurance Company of China , the first one who pioneered Agent-Training Program national wide, has got favorable reputation within the industry by consistently training and building professional agent group for life insurance marketing. Regarding the marketing business, Shenzhen Branch Office, as a crucial secondary organization of PA, has been continuously exceeding the rivals in the intensively competitive market of Shenzhen by professional management and normative performance. Especially since the year of 2002, its business scale has been growing fast at the rate of no less than 30%, the number of staff in its marketing group has been extending from over 1800 to 6208 with the growth of business, and at the same time, the group itself has also become the standard professional organization inside the system with continuously optimistic growing trend. The improvement of performance comes from human capital's growth, while the key for human capital's growth embeds in the construction and operation of the effective training system in the branch.The author of this paper has been engaging in the marketing training and management at the Shenzhen Branch for many years, especially enrolled the whole process for building the "Mass Training" system at the Shenzhen Branch by the head office, directly experienced and witnessed the importance of training for marketing development. This paper shows the pretty completive training system at the Shenzhen Branch, illuminates the operating model for marketing training system at the secondary organization of life insurance business, explains with focus on the establishment of evaluating system for marketing training program at the Shenzhen Branch, and hereby brings forward the approach for improving the "Training Outcome Transformation". For China's life insurance marketing, which is still at the moment of initiation, each company is enlarging its scale by the policy of extending human capital. However, with lack of systematic and professional management and training system for marketing group, the brain drain is severe, which brings prodigious resource loss and negative influence to the development of life insurance marketing. Nonetheless, the life insurance industry is growing strongly with the prosperous development of national economy. Building up the brain generating system and fostering high qualified staff group have become the key of deciding the future structure for domestic insurance companies. In addition, training is an effective instrument to adjust, improve and optimize enterprise's human resource, which can realize win-win situation for both employees and employers. As a result, for life insurance marketing industry, training is the productivity.Although this paper only explores the training system and operation at a secondary organization of a life insurance company, it still provides references for people engaging in life insurance marketing management to find development models and approaches for successful marketing.