The Research On The Competitive Strategy Of Shandong Kingnet Company

Along with the development and achievement of science and technology, modem enterprises are facing with more complex and fast-changing environments. The structural reform of Chinese telecom trades brought about opportunities and threats for domestic telecom engineering companies. Shandong Kingnet communication develop CO.,LTD would take strategies which grasping opportunity, keeping away threat, overcoming weakness to seek the ways for the survival of the company in the competition and for its continual development. This is the theme of this thesis.The thesis is composed of seven parts: Introduction, The theoretic summary, Analysis of external environment, Analysis of internal environment, Analysis of SWOT of Shandong kingnet Company and formulating competition strategies, Accomplishing competition strategies, Conclusion.Though analysis of the external and internal environment and developing tendency of Shandong Kingnet Company, A target of Shandong Kingnet Company's competition strategies is, determined with the research ways of SWOT, The competition strategies of different strategy,high-speed response strategy. This study may be referred by those enterprises alike.