Henan Netcom Major Clients Marketing Strategy

This paper tries to use knowledge of marketing management from the following areas discussed Henan Netcom major clients marketing strategy. In light of Henan Netcom major clients input high, the risks are great, traditional voice and basic data services, such as multi-continuous shrinkage characteristics of the current telecommunications industry through Henan Netcom major clients and the situation analysis, economic development and integration in Henan Province of the information industry - depth development of Henan Netcom to major clients marketing strategy. Henan Netcom major clients on marketing strategies, enterprises in Henan Netcom restructuring, and enhance core competitiveness, and have some practical significance. This paper from the field Henan Netcom major clients start of the competitive environment, use SWOT analysis, the Boston PEST analysis and analysis and other means to analysis of the competitive environment, the identification of core competitiveness and key competitive factors, in view of the characteristics of the customer industries, proposed Combination marketing programs. The main text of the different customer base of the development of the information industry developed a combination of marketing strategies, namely: rural information, and administrative information, financial information, business information and education information to explore and research. Based on the above information program conducted five studies were developed different combinations marketing strategy.