The Research Of Game Between Manufacturer And Agent In China It Storage Market

As IT applications continuously deepen and strengthen in enterprise operation. The IT systems play an increasingly prominent role. The IT storage and security issues naturally become the most important focus of attention. IT storage market as a new segment of IT enterprise-level market, begin its high-speed growing, especially for the domestic IT storage market in the case of multinational IT storage manufacturers have entered China's huge IT market. The competition of domestic IT storage market is becoming increasingly fierce. As the domestic IT market in the rapid development of storage, the cooperation between storage manufacturers and agent began to change. The change frequency of channel of IT storage market started to increase; the cooperation relation between storage manufacturers and agents is in the short-term cycle. The contradictions of the two sides gradually become apparent. The cooperation partners also frequent changes. The relations between manufacturers and agents began to shortly, disorder and chaos. In this paper, starting with game theory model, first of all, analyses the current domestic IT storage market status and issue between the manufacturers and agents and summarize the impact and problems of this game for analysis.Secondly analyze relation of IT storage manufacturers and agents by game theory model to find the causes and mechanism of current short-term and disorderly non-cooperative game.Thirdly find out a way out of this disorder game according to the feature of domestic IT storage market. To establish a long-term, stable and efficient cooperative game system between manufacturers and agents by change the current non-cooperative game to cooperative game. And give the detailed analysis of how to establish such a cooperative game.Finally, explains and analyze the prerequisite for building the healthy cooperative game system between manufacturers and agents, in particular for the incentive system building, information symmetry and cooperation integrity mechanism building.