Jilin Corn Deep Processing Industry Market Development Strategy

On the use of corn, the whole experience as a human food, animal feed and industrial raw materials production of three stages. In recent years from U.S. corn deep processing industry's development trend, its size will continue to expand, more advanced technology, more diverse products, further reducing the cost of production, biotechnology will lead to the development of new fields of corn processing. Showing a steady growth, intense competition, production tends to focus on, and gradually form large enterprise groups operating in the trend.Summing up the world's least developed countries corn deep processing industry developments following characteristics. First, use of renewable resources alternative petrochemical resources strategic shift of resources gradually Luduan Ni and the other is deep processing of corn products market space continuously expand the third is to promote technological innovation to keep corn processing intensive development.Compared with foreign countries, China's comprehensive utilization of industrial corn is not high, research into high-capacity, the market is not enough efforts to develop long-standing constraints of China's industrial use of corn industrial development of important factors.As we all know, Jilin Province, is China's corn production up to the provinces.The corn processing industry has unique advantages in resources of raw materials. The corn output of Jilin Province to stay in rural deduction (food and feed, and so on), can be maintained at above 11 million tons. At present, Jilin Province has been completed and all types of corn processing enterprises in 466 (not including feed processing enterprises), of which 20 intensive processing enterprises, over 30 kinds of products (over 3,000 kinds of foreign and domestic over 200 kinds). Corn processing capacity (including feed processing enterprises) in 7.5 million tons, the actual processing of the more than 6 million tons. Processed products are gradually from starch, alcohol, etc. to the early processing of modified starch, starch sugar, bio-feed, biological medicine, amino acids, fiber starch, starch resin and processing of new energy sources, such as a higher technological content of the deep-processed products transition.In conclusion, Jilin Province corn deep processing industry development at the same time, we also see the imbalance in industrial development, in the following areas there are inadequate. First, depth of product development lags behind, a brand influence of large enterprises less; two years of corn processing has been a long management, lack of unified planning industry, leading to duplication and more serious problem of convergence products; Third, the technical capacity of the production Restrictions on the corn can not be carried out in all directions of the processing and utilization. In short, the provincial forest industry and deep processing of corn at home and abroad compared with the industry there is a big gap. Jilin to the corn processing industry bigger, stronger on the need for us to clearly understand the current political environment in the industrial development of the economic environment, competitors situation. The development of effective market development strategy to achieve our province corn deep processing industry development objectives and requirements.U.S. corn deep-processing product demand changes have the following characteristics. U.S. deep-processing of maize starch mainly used in the production of sugar (glucose paste), fermented alcohol (alcohol and fuel consumption of alcohol), starch products (including modified starch) and food maize (corn Expanded food, leisure food, etc.). Based on China's Jilin Province, and deep processing of corn products corn starch, corn alcohol, fuel ethanol, corn oil, starch sugar, modified starch, lysine supply and demand studies, we can draw the following conclusions. Currently corn oil market is yet to be broad prospects for development of the huge market of fuel ethanol, xylitol is the market for our province should continue to improve efforts to maintain the market, and starch, too lysine is required for market conditions. Our province corn processing industry to the development of deep processing of corn from a traditional product concept upgraded to a modern concept of resources, not only with corn feed, consumption of the value of properties, but also the value of the energy value of the properties and fine chemical properties. A correct understanding of the corn processing industry to market development in our province corn deep processing industry of great significance. Jilin corn deep processing industry market strategy for the development of the formulation, is the deep processing of corn products target market to choose and select into the way in pricing and promotional activities.As corn deep processing of a wide range of products, the company is involved in the industry more. And the different regions of the level of economic development and deep processing of corn on the needs of different products are not the same. I suggest that in accordance with the different geographical to select different target market. Starch products, alcohol products, corn oil products market. Once the target market, it is also necessary to market the product positioning, that is, the products to selected target markets occupy any position. Market access for different products could be taken different ways. The starch products can be taken reverse pricing; for alcohol products in the ethanol fuel can be taken differential pricing; meter oil products could be taken feelings value pricing. Brand-building through the introduction of maize in Jilin Province to increase market competitiveness. By forming brand, promote a brand, improving quality, and other means to improve product visibility and market share, thereby enhancing Jilin Province, deep processing of corn products market competitiveness.Jilin corn deep processing industry market strategy is the smooth implementation of corn processing industry an important part of healthy development, the Government of the key enterprises in our province and support each other to achieve this goal.