| Apart of reducing consumption of materials and enhancing labor productivity, Logistics has become "the third profit fountainhead". China is a large agricultural nation; Fresh agricultural products logistics is the important part of the circulation system of agricultural products in China. is effective circulation involves the efficiency and the quality of the entire national economy operation, the development process of agricultural industrial production and the modernization, the fundamental interests of producer and consumer. To develop modern fresh agricultural product logistics is the breach to deepen the circulation structural reform; it is also the important component of addressing "three agriculture" effectively and building the new socialism countryside. At present, our fresh agricultural product logistics is in a low horizontal position, its time longer; consume is great, efficiency is low and benefit is bad , it is very difficult to meet the social economy expand rapidly. Although there are many form appeared, the overall looked the fresh agricultural product logistics is still in the initial period stage. And agricultural products wholesale market is the main part of the agricultural circulation in China. Making a successful system of agricultural products wholesale market not only can reduce costs of production and transportation, develop rural economy and promote the process of agriculture industrialization, but also can stimulate the whole national economic growth, smooth the flow of goods and make best value come true greatly. However, as a new system of organization, we must recognize that there are many problems revealed with the development of agricultural products wholesale market. Which weakened competitiveness of the fresh agricultural product market greatly, at the same time, it has become the entire circulation system's bottleneck, affecting the development of fresh agricultural product logistics. Moreover, along with the development of modernization, the business volume of the agricultural product wholesale market can be diverged by supermarket,the chain store,the fresh processing allocation center,the electronic expense website and so on . The most important is that we have had join into the WTO, the agricultural wholesale markets will face competition further with the full liberalization of agricultural markets. Facing with the development of the new demand and pressures, we have to think whether the agricultural wholesale market has room to develop, and how to play its central role. Under this background, this paper takes agricultural products logistics and agricultural products wholesale market as research objects, through theoretical and empirical research to construct a wholesale market -leading Fresh Agricultural Products Logistics System. In order to provide reference to develop our china's agricultural products wholesale market and promote the efficiency of China's fresh agricultural products in circulation.At first, in order to get reference, the paper has summarized the fresh agricultural products logistics development process of America, Japan and Taiwan. Then, analyzed the characteristics and problems existed in the fresh agricultural products logistics. China's agricultural product wholesale markets is the requirements of the internal logic of the formation of economic reform and economic development, Is also the special nature of agricultural production as well as the decision by the conflict between "small-scale production" and "big market". Agricultural produce wholesale market which has an important impact on the supply and demand is the main channel for the circulation of Fresh agricultural products, it will occupy an important position for a long time in the circulation of agricultural products in China. After ten years development, now, agricultural products wholesale market has develop to be multi-level and diversified pattern. It is changing from the expansion of quantity to the stage of full access to upgrading and innovation. On this basis, the paper has analyzed the question which existed in the agricultural product wholesale market, and further pointed out the superiority and the status of agricultural wholesale market in our country through the SWOT analysis. From the macro-environment and the competitive environment, the strengths and weaknesses, opportunities and challenges are very obvious, but compared with other models; the wholesale market is playing a more prominent role. at present, fresh agricultural produce wholesale market has become a main channel for the flow, farmers is the main force in the circulation of agricultural products, strong radiation of large wholesale markets have emerged, and it has had a qualitative leap. Finally, On the basis of abundant analysis of china, on the basis of norms in the system, the interests into consideration and rational distribution, government support for the principles, the paper proposed the primary requests of constructing the fresh agricultural products logistics system and constructed a wholesale market-oriented fresh agricultural product Logistics System from the micro operation major-body angel. Through improving logistics infrastructure and facilities,improving wholesale market infrastructure and matching facilities,Strengthening physical distribution development project and coordinated of the regions,importing management mechanism and trading mode of agricultural product wholesale market,Speeding up the agricultural product physical distribution of the information construction,establishing agricultural product physical distribution organizations and agencies, promoting wholesale market interior bright ventures in agro industry increment ability and strengthening the government macroeconomic regulation and controlling function, causes the wholesale market to implement the standardized management, so to reduce logistics costs , increase farmers income, lead fresh agricultural produce logistics to develop healthy and orderly. |
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