The Development Reserch Of Ethnic Culture Themed Hotel

In this article, With economic development, the world’s tourism industry has developed rapidly in many countries are concerned about cultural trends in tourist spending needs and developed a classic cultural tourism products, and achieved the objective of efficiency. With the rapid development of tourism, tourists choose to stay hotel preferences have also changed, the rise of the theme of the hotel, on the development of the hotel industry has brought new trends, and resolve on the hotel product homogeneity, causing attracted, an. important way to create a cultural force, raise brand power. Xinjiang is the largest province in northwest China’s ethnic minorities live. Unique tourism resources, history and culture, rich folk customs to attract a lot of foreign tourists, an increase of income of Xinjiang tourism, tourism has become an important industry in Xinjiang’s economic development. In recent years, more and more tourists to attract minority cultures, many hotels have been focusing on the domestic cultural theme hotel development, with the rapid development of the hotel industry in Xinjiang, Xinjiang is no real sense of national culture theme hotel, so Xinjiang development of national cultural theme hotel is a great theoretical and practical significance. Development of the hotel industry in Xinjiang further innovation of hardware and software implementation of the hotel in the cultural connotations, thus forming Xinjiang cultural advantages of the hotel, the formation of the new direction of the hotel industry in Xinjiang.In this paper, Firstly, sorting out the progress of the research theme hotel theoretical knowledge and abroad, as the theme of the hotel’s development has laid a theoretical foundation. In surveys and data collection, based on the use of case studies, questionnaire method, PEST analysis and empirical research, development situation of the hotel industry in Xinjiang, the relationship between national culture and the theme of the hotel, Xinjiang development of national cultural theme hotel environment research and analysis and other issues.18variable factors constituted by national culture survey indicators, will form the subject property using SPSS statistical software analyzed with the use of factor analysis to18variables grouped into five common factors, which are the subject of facilities, promotion of the subject, the subject of the environment, and product service principal theme of five categories, and its reliability test, and then build a comprehensive evaluation model of customer satisfaction. Based on the above analysis, this paper, based on current development in Xinjiang and favorable conditions for the hotel industry, the proposed dig deep cultural connotation, enhance the hotel brand, a unique national culture themed environment and atmosphere to showcase the theme, a unique national cultural themes facilities and products to convey the theme, themed entertainment activities and services display of national culture and improve national culture theme hotel propaganda and other related policies, provide reference for the hotel industry in Xinjiang ethnic culture theme hotel development.