A Study On The Feature Construction Of Regional Culture Theme Hotel

As the time of experience economy has come, the environments of our country's economy and social culture have been changing a lot. The theme hotel appears and becomes mature. In the management of the theme hotel, the theme culture is the key element. But researches in this field are not enough and the operational studies are very few. This paper has discussed the problem of culture features construction in theme hotel from the view of culture theory, using the models of Semiology and the culture production. Then in the case study of Queli hotel, the shortcomings of the management are recognized and advices are proposed to improve the situation. This paper reviews the studies of the theme hotel first to make clear the definitions of theme hotel, regional culture and so on. Some aspects of hotel features construction are also concluded. Then the theory bases of this paper are discussed in detail. The theories used here contain Saussure's Semiology and Peirce's Semiotics theory, Stuart Hall's Encode Decode theory and the views of experiences economy. Base on this, the model of this paper is developed. The main part of this paper firstly proposed the ways of culture features construction, conclude the choice of the theme, the cognition of the aim market, the scene design, the choice of the spreading ways and the result evaluation. Then the principles of the construction of the theme features are proposed: keep notice on the aim market, authenticity, hierarchy and continuous motivation. The case study is a qualitative one and makes deep interviews with certain customers. The condition of the features construction is analyzed and the advices are given:1 The Queli hotel needs to deep the hierarchies of the customer's experiences, develop the experience environment and establish the system of the culture code.2 The spreading ways of the culture code are needed to choose and built carefully. At last the conclusions of this paper are given. This paper discussed the theme hotel from the culture theory and gave quite a new prospective to the study of this field.