A Study On Regional Culture Theme Hotel In Fujian Province

With serious hotel homogeneity, international hotel groups competition, and the different consumption concept, more and more customers pay more attention to the cultural connotation and experience of hotel product. The theme hotel appeared and has become more and mature. As to hotel industry in China, Regional Culture theme hotel is one of the best choices.This article provides a new view for researching the theme hotel, using location theory, and the theory of consumer demand. The comprehension of Regional Culture theme hotel is comprehensive and objective. At the first, the paper reviews the study of the theme hotel to make clear the definitions of theme hotel, regional culture and so on. Then, based on the concept of regional culture theme hotel designing, the case study is a qualitative one and makes deep interviews. When the paper analyzes the current development situation of Regional Culture theme hotel in Fujian Province, the paper discusses the feasibility of creating Regional Culture theme hotel there, and chooses the theme culture. At last, creating a Hui’an women Cultural theme hotel as an example, the paper proposes the creation of system of themed hotels, including the senses, the subject of product and brand construction method. It is important to refining the connotation so as to meeting consumer demand for functional and cultural experience. A general train of thought to create Regional Culture theme hotel is put forward, and the theory of theme hotel development and management becomes rich.