| The folklore tourism is a kind of high-level cultural one and presents tourism fashion. It has broad market prospects and is developing more and more quickly. The tourist resources of Hunan national minority mountainous area are rich. However, the exploitation of the folk custom tourist resources in Hunan is still in primary stage, a great deal of problems still exists in the exploitation and utilization of resources. It is an important and imperative subject to research how to exploit and utilize the tourism resources adequately to accelerate the development regional economy.On the theory basis of tourism resources and exploitation, travel marketing, tourism economics, folklore, tourism psychology, etc, this dissertation takes the main minority nationalities in Hunan such as Miao, Tujia, Tong and Yao as an ex example, adopts the method of the theory combining with the practice. Then, around the theme of depth exploitation of the folk tourism of minority nationalities in Hunan, this dissertation analyzes the characteristic of the folklore tourism, the current conditions and existent problems, the necessity and feasibility of depth exploitation detailed, tourism product exploitation, the marker exploitation and localization, and so on. Aims at offering certain scientific basis and trains of thought for the depth exploitation of the folk tourism in Hunan.The innovative point of this dissertation: (1) On the basis of what forefathers studied, the dissertation puts forward theory basis and principle of the depth exploitation of the folk tourism in Hunan all-sided relatively, apply the innovative theory to tourism exploitation, and put forward the concrete content that the principle; (2) The dissertation analyses the characteristic and value of the main products systematically, and propose the suggestion of exploitation; (3) on the basis of summarizing experience, the dissertation propose two new mode for the depth exploitation of the folk tourism in Hunan. |
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