The Study Of Development Strategy Of Chain Operation On Guangdong Guangxin Corporation

In terms of the difficulties and challenges which the chain operation of Guangdong Guangxin Corporation encounters, the thesis put forward a chain operation development strategy of Guangdong Guangxin Corporation by analyzing the corporation's outer environment and competitive conditions, while taking into consideration the corporation's existing capacity and resources. The strategy aims to realize providing "one-stop" integrated communication service for consumers through efficiently integrating the corporation's chain net and operation, which can make the chain operation differential in the communication industry market, and foster an operation development style of service contributing to product increment and product contributing to service promotion. The short-term, mid-term and long-term operation development of the corporation should be programmed under the direction of this operation development style. The thesis also analyzed and described the way of realizing the key points in the strategic process of the corporation's operation development, meanwhile proposing corresponding strategies to address the difficulties that may exist in the process. The main methods used in the thesis are document analyzing, interviewing, theory analyzing and model analyzing. The most important objective of adopting these methods is to recognize the actual conditions of the chain operation of Guangdong Guangxin Corporation, to analyze the essential reasons of the problems and to solve the problems by utilizing corresponding theories.