The Research On The Competitive Strategy For Chinalife Zhangjiajie Branch

With the deepening open-up of the life insurance market, life insurance company will face more fierce competition. Life insurance company is confronted with the challenge of how to follow the open-up of life insurance market, to take advantage of opportunity in China insurance market and to enhance the competitiveness, to keep up with the life insurance company in advanced country, which is the historic responsibility of the staff in life insurance company.Under the guidance of competitive strategy theory, this article apply the case study and methods to analyze the strategically environment and compositeness of the China life Zhangjiajie Branch with the competitive strategically instrument. Furthermore, this article give advice on the countermeasures of how to participate the market competition and improve competitiveness. The article divides into four parts. First chapter introduced the research background, the significance and the domestic and foreign relevant research results; Second chapter mainly analyze the interior and exterior environment of Zhangjiajie Branch, and further give SWOT analysis to the Zhangjiajie Branch with an emphasis on the other counterpart in the insurance company; Third chapter gives the strategic choice of Zhangjiajie Branch; The forth elaborates the powerful support to the implementation of these strategic measures.This article comes to the conclusion that competition strategy of Zhangjiajie Branch of life insurance company can employes the discrete strategy and the concentrative discrete strategy .On the basis of theoretical study; this article gives the measures of how to insrument and gurantee the competition strategy , which is beneficial to develop the competition strategy of other life insurance company.