Organizational Management And Learning Practice Of Tianji.com.

Since the internet has entered the Period of WEB2.0, Social Networking Service ( SNS ) is growing up quickly and calling much attention of people in internet field. Established in 2004, Tianji.com has committed itself to build the best web-based social platform for the middle/high level of professionals.Tianji.com has made many achievements during the two years'development. But, at the same time, Tianji.com has also encountered many problems, which has confined the development of Tianji.com. We analyzed these problems by using the Systems Archetypes developed by Peter M. Senge in his book of Fifth Discipline, and found that we can conclude these problems into five archetypes.In order to solve these problems, we found the way out from the angle of organizational management and organizational learning. We first studied the environment of business SNS market and successful business models of it, and then reconfirmed our market positioning and develop strategy to the original.Secondly, according to the problems of organizational management, we adjusted the organization structure to make it more efficient in decision making and calling more enthusiasm and responsibility of the middle management. The new organization structure is also supported by establishing a learning-oriented enterprise culture. The culture also helps everyone in making the common vision being clearer and communication being smoother.Last, but the most important part of this paper, is to reconsider all the aspects of Tianji.com's daily works by applying the Organizational Learning System Theory, which was carried out by Chen Guoquan. In this section, we also provide many practice cases to help the reader in understanding how to use this theory to solve practical problems in a company.