Research On Issue Of Fresh-sold Agricultural Products Logistics

Agriculture is foundation of national economy in China.Logistics industry reflects economic development level in a country.It is also a necessary factor to ensure national economy smooth operation.In recent years,produce logistics,especially fresh products logistics,has been neglected.Fresh-sold produce logistics is defined as a serious of economic activity in order to satisfy the demand of consumer,to realize value of produce,to utilize modern logistics technology and establishment and to obtain high currency efficiency of physical transfer from producers to consumers.It comprises harvest,transport,preserve,fresh storing,packaging,process and relative information.In the long time,the idea,to regard of produce while to despise of currency,resulted less capital investment on currency field.Bottlenecks of agricultural development have currently transferred from producing field into currency field. Construction of logistics infrastructure and exploitation of logistics technology have gotten behind.As a result,there are high wastage rate and high cost;low efficiency and poor value-added ability after producing in the process of circulation.Logistics can not satisfy the need of social and economy.Under above background,this article,following the principle that theory apply to fact,adopts comparative analysis,combination of quantitative and qualitative analysis, criterion and demonstration analysis.By these means,the paper researches on the theory on fresh-sold produce logistics,it's development actuality and problem;refers the abroad experiences in those countries where are developed produce logistics; provides corresponding countermeasure to develop fresh-sold produce logistics in China.The aim of the research is to provide valuable production.This article carries out research on the following content:(1)Study on the conception of the agricultural product logistics and relative theory Modern logistics is regarded as third-source of profit,which is except of reducing cost and of improving labor efficiency.As one part of modern logistics agricultural product logistics is an important branch.Developed logistics system and perfect market system are significant guarantee to modern agriculture.This article merges logistics theory,systematic theory,competetive advantage into agricultural product characters,which aims to ameliorate the theory of agricultural product logistics and to direct the practice of logistics.(2)Analyses theory on fresh-sold produce logistics.Define fresh-sold produce and concept of fresh-sold agricultural products logistics.It is key step to realize,keep and increase value after harvest.Asset specificity of its character is very strong.Its development is limited by fresh-storing technology.There exists anti-benefit principle among functional elements.There are many factors affecting fresh-sold produce logistics.Those include logistics market subject,logistics infrastructure,technology and equipment,policy and professional etc.Demand of consumer,government driving, market profit and technological innovation is the power sources of developing produce logistics.Its aim is to increase farmer's income,to improve logistics performance and to satisfy client's demand.(3)Actuality of fresh-sold produce logistics is large amount and low level.In China,normal temperature logistics and natural logistics is main form of agricultural product logistics.It often happens to high waste rate in produce currency,especially fresh produce such as fruits and vegetables.The main problems include low market extent,relative faulty system,undeveloped wholesales market construction,low level of informationization and short professional.It is great meaning to build modern produce logistics.It is required by resolving problem in fresh-sold produce logistics field,by perfecting service system for modern agriculture,by building superior agricultural industrial belt and of harmonizing development of town and rural.(4)Study on agricultural products logistics in US.Japan and Holland where whole level of logistics is very high.The proportion of logistics cost large in GDP in China is higher by almost ten percent in US.And Japan.There is a big distance between China's produce logistics and foreign.It is necessary to refer to experiences of developed countries,to consider fact and to resolve weak steps.(5)This paper chooses fresh-sold produce logistics in Henan as an illustration. By the means of SWOT,it analyzes interior and exterior condition,studies its flowing direction in opening market and compares several main logistics model from the angle of supply chain.It has different performance in different logistics models.The following main conclusions are obtained.Firstly,the demand of fresh produce is quickly increasing.Freshness is the life and value of fresh-sold produce, and is also.the key issue which must be resolved to develop fresh-sold produce logistics;secondly,produce logistics gross is large,but it's level is low..It is great meaning to build modern produce logistics.It is required by resolving problem in fresh-sold produce logistics field,by perfecting service system for modern agriculture, by building superior agricultural industrial belt and of harmonizing development of town and rural;thirdly,fresh-sold agricultural product logistics faces great difficulty and even more technical complexity for biological and market character of fresh agricultural products;fourthly,fresh-sold produce logistics development is restricted by many factors such as policy,system,basic establishment,logistics technology and professional,therefore fresh-sold produce logistics development shoulder heavy responsibilities.There are following main measures to develop fresh-sold produce logistics. Firstly,make benign interaction between logistics developing and building superior agricultural belt.Secondly change model of economic development,regard value-added potential in currency,turn it into capital intensive and technological model from extensive development model.Thirdly,quicken building logistics infrastructure in rural,improve the condition of infrastructure in transportation and information.Fourthly,quicken innovation of relative institution,deepen reformation of rural land management system and strengthen farmer organization.Fifthly,increase human capital and train professional.Finally,socialize products logistics service, actively develop fresh-sold produce third-part logistics and vigorously develop cold chain logistics.