Based On The Difference Of Logistics Mode Fresh Agricultural Products Options Contracts Supply Chain Coordination Study

As our socialist market economic development, each commodity marketizationdeepening, and consumer demand also tend to diversification, individuation, competition andcooperation are more diversified between the similar enterprises and the enterprises in supplychain, They need to strengthen their own management, and also need the cooperation betweenenterprises, as the same time supply chain management thinking became more and morepopular. Agricultural products supply chain has been a hot spot in the study of scholarsbecause of their characteristics and important commodity economic status. Option and itsclose supply chain contract has been all favor, and got very good application to some extent,Fresh agricultural products supply chain have own characteristic, because of fresh agriculturalproducts logistics mode diversity, and eventually the market demand is direct related and todestination、damage degree of freshness, indirect related to logistics quality. What’s thisstudy difference from qualitative logistics pattern research, quantitative phase type contractsupply chain model research in the pass is: this paper introduces the fresh agriculturalproducts supply chain option contract coordination in three different logistics mode insupplier’s lead.In this paper, we employ the operations research, marketing, regional economics,supply chain management, institutional economics correlation theory, construct a two-stagefresh agricultural products supply chain, consider fresh agricultural products special attributeand its market characteristics, coordinate suppliers and retailers competitive relationship onlywith option contract or more constraints option contract, alleviate the negative influence ofthe information asymmetry, realize supply chain coordination finally in different logisticsmode.In fuzzy demand market environment, considering logistics team fixed cost input forfresh agricultural products under the influence of demand: In the longitudinal logistics mode,the supplier and the retail agreed option parameters, make sure investment and shareproportion of logistics team, realize supply chain coordination finally, and distribute thecorresponding profit between the two main body; In self-conducting logistics mode, thesupplier account logistics part, cannot realize supply chain coordination just reach one optioncontract. After add the logistics cost sharing agreement, the two members can realize supplychain coordination from profit distribution; In the third party logistics mode, three main body cannot achieve supply chain coordination just the option contract. If add logistics costallocation factor, can achieve supply chain coordination from the reasonable distribution ofthe three main profit.At last, verify several mode above through several examples, and confirmed theeffectiveness of the conclusion.