Study On Competitiveness Assessment And Its Countermeasures Of Urban Tourism In Henan

With the rapid development of tourism, it is becoming more and more important in the construction of national economy, and more and more cities accept it as new economic growth points and pillar industries. However, it is followed by large-scale blind development in tourist attractions and full tourist market. Now, it has been competitive in the growth stage. Henan is a tourism resource-rich province, in order to enhance the overall competitiveness of the tourism industry and have an advantage of "central travel to Henan", and we should think how to make full use of advantages in resources and make cities develop coordinately. So it is worthy of in-depth examination.Based on these purposes, this paper uses some research methods, which are document analysis, empirical analysis, qualitative analysis with quantitative analysis, comprehensive analysis, and at the same time, it is also based on some theory, such as domestic and international competitiveness, tourism competitiveness, and city tourism competitiveness.According to these, it construct assessment model about urban tourism competitiveness, which measures the competitiveness of tourism city in Henan Province. And the ultimate aim is to enhance the overall tourism in Henan Province competitiveness.The paper is divided into seven parts:Part one: introduction. At first, we introduce the background of this paper topic; then raise the subject of the purpose and significance; after that, use the reasonable research methods and technology routes; at last, we give the resource of our materials.Part two: summary of research The paper provided a comprehensive analysis and commentaries on the basis of the tourism competitiveness at home and abroad.Part three: tourism competitiveness of the basic theoretical research. Based on the competitiveness and the tourism competitiveness, we give the concept of urban tourism competitiveness. So construct the model of urban tourism competitiveness, and make an analysis of the impact of factors about city tourism competitiveness.Part four: build Henan city tourism competitiveness of the evaluation system. Under the guidance of ideology and principle, and the research abroad and home, we make an assessment, at the same time, we review evaluation methods of analysis and cluster analysis.Part five: competitiveness evaluation of Henan city tourism. Using the quantitative analysis method, we make the 18 cities city classified according to the evaluation results.Part six: the countermeasures of enhancing tourism citycompetitiveness in Henan Province. According to the results, and the actual situation, we make some suggestions from the perspective of various cities and the overall Henan ProvincePart seven: the paper summarizes the main study conclusions and points out the tourism competitiveness study direction and content to continue to be explored.