Consumer Products Distribution System Building Strategy Research

This article mainly analyzes the basic definition and function characteristics of the distribution system, then studies the designs and set up strategy of commodity producers of distribution system, as well as the distribution system should be adopted according to different type of maintenance and management problems.Confined to the length and the author’s own working and studying experience, this article focus on consumer products producers as the research object, focusing on the analysis of the characteristics of different types of consumer products, corresponding to different consumer behavior characteristics and corresponding, design thinking and the basic characteristics of the distribution system construction strategy, and combining with the actual case puts forward the factors influencing the distribution channel choice at all levels as well as the selection of basic principles.At the same time, in view of the time has come for a network of social background, duty special analysis and research the new type of network distribution channels for the collision of traditional distribution channel and the traditional channel strategy.This article conclusion:uniform distribution channel is the basic form and characteristics, and because of its service producers marketing demand and product properties of the different and differences in consumer buying behavior, show a distinct function features and operation concept. Producers should be based on some basic strategies, considering many factors, follow the development of the basic principles to make the right and reasonable system of distribution channels and management decisions. And distribution network as a new channel, can play its unique advantages, traditional channels and stable operation, and can be assisted to producers, distributors and consumers tripartite win-win situation, to promote the steady development of social economy.