The Innovation Of Regional Marketing Model For Dongfeng-Cintone

This paper bases on correlative theories and systemically analyze how to use the sale clues to manage consumers, channel and suppliers quantitatively by analyzing several small cases on Dongfeng-Cintone Commerce office in Northeast.Sale clues management is the basic purpose of sale pipeline model and the main axes of the whole text. We divide our consumers into two parts, including transaction consumers and customerrelationship consumer. Basing on massive interview and coordinating intramural materials systemically, we probe into how to use sale clues to manage transaction consumers and discuss how to operate the sale pipeline for customerrelationship consumer. We can improve the maneuverability of the model and spread the model for more dealers with transform the model into flow chart. Fatherly, this paper analyzes the familiar problems arising from using the model macroscopically and microscopically and what we should do facing these problems. What's more, we also discuss the derivative function systemically. For an example, we can forecast mensal turnover by sale clues expectation and manage the resource effectively according to the expected mensal sale. Then all franchisers can be controlled and inspirited by Destination Management through decomposing the total expected mensal sale by layers basing on the area contribution rate while the inner employees can be dominated and powered by PTC performance appraisal which can give attention to employees, team and company by introducing sale clues completion rate and sale object so that we can manage the whole channel.In conclusion, the sale Funnel model is a very useful marketing management, which is propitious to shape a whole marketing management system, and it can be adjusted by different companies and industries according to the local condition.