Private Enterprise Culture Construction Research

Nation's wealthy and powerful depends on the economy. The prosperous of economy depends on enterprises. Enterprise's developing depends on culture. With increasing of private enterprise specific weight in national economy and contribution to national economy, we must pay more attention to private enterprise and further pay more attention to private enterprise culture construction. Private enterprise plays main role in Chinese economy developing. But many private enterprises appear problems influencing its long-term developing under the fierce marketing competition environment. It is difficult for them being bigger and stronger. So private enterprise must enhance realization on enterprise culture that is new management style and strengthen enterprise culture construction and improve enterprise living and developing ability and marketing competition. This paper put forward private enterprise culture construction existing main problem based on private enterprise developing condition and analysis private enterprise culture construction restricting factors and analysis private enterprise culture construction connotation from different view and mainly put forward special carrying out suggestions for private enterprise culture construction. That is private enterprise must confirm content of enterprise culture construction scientifically, mold and perfect enterprise spirits actively, do enterprise action culture, encouraging culture and brand culture management and strive to foster individual entrepreneur culture. Private enterprise should build and reinforce individual enterprise culture and improve enterprise cohesion and competition to ensure private enterprise's lasting and healthy developing.