The Competition Strategy Study Of DDMC's Dong Gang Branch

The open economy of China takes that joined WTO as the symbol, mobile services providers must consider rationally and achieve brilliant operating results of telecommunication market in the face of the globalization,the complete competition and the meager profit tune. Now the environment of telecommunication market and the main body of market competition has had great changes, the buyer market and the open economy has already completely formed, mobile services providers face the new request and challenge in the new competitive environment. Dandong Mobile Dong gang Branch has many troubles in the new situation and competitive environment. How does the problem that subscriber base grows without operating revenue's growth and the adaptive ability is weaker in the variable environment be solved; How to expand the customer community; How does the potential consumption power of the existing customer be excavated; How to promote new business expansion; In brief, the innovation of this article in execution is that making strategy to further consolidate competitive advantage in future developing process of Dan dong Mobile Donggang Branch, manifesting the regional difference in the market actual combat, manifesting maneuverability through innovation.This article is about the actual problem in the developing process of Donggang Branch, based on using for reference and analyzing overseas fundamental research achievement, it considers the actual situation of enterprise, realizes the enterprise's advantage and disadvantage in the process of market competition and the facing opportunities as well as challenges, makes appropriate strategic target and implementary plan to be the beneficial reference for Enterprise's development.The Foreword introduces the significance and the research technique of this topic; the second part analyzes the external environment of Dong gang Branch, including the industry environment,communication,controlled policy, shows the main opportunities and challenges. The third part analyzes the internal environment, including operating, marketing, network and human resource management, shows the main strength and weakness The fourth part explores SWOT analysis, determines the strategic target of competition and lays a course of the strategic target. The last part expounds the concrete measure that carries out the target of Competitive strategy of Dandong Mobile Dong gang Branch.