| With the development of market economy and the buyer's market arrival, market analysis's effects are more and more important for the enterprise. But enterprises don't pay attention to market analysis, because of the imperfect theory and misunderstanding of conception. The market analysis is applied by the enterprise improper. The affects of the market analysis aren't realized.The paper looks the YangJi Jade Carving Co.Ltd in FuXin as a whole, using market analysis , economics , enterprise culture etc, utilizing determine analysis, quantity analysis, comparing analysis , systems analysis , norm with demonstration being tied each other .The paper makes demand analysis, supply analysis, product analysis , environment analysis , marketplace chance analysis to the YangJi Jade Carving Co.Ltd in FuXinThe situation of the YangJi Jade Carving Co.Ltd in FuXin at present is fine according to the results of the market analysis .But it still existences many problems in the field of business management, marketing, product, customer administration etc. These problems are might be hinder the development of the enterprise, if not improving. Be aimed at these problems, the paper suggest perfecting business management system , introducing corporate culture , putting famous-brand strategy into practice , building Customer Relationship Management system , developing a key technology, putting product difference-relation strategy. |
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