Study Of The Development Of Chinese Dairy Industry

The dairy industry is considered as an economical and efficient industry in the world. It has great good effect on improving agricultural structure, raise the value of agricultural products as well as improve farmers'income. The Chinese dairy industry has become a sunrise industry since 1990s. There are lots of foreign companies rushed into Chinese industry via capital, technical, etc. Those foreign companies made Chinese dairy industry facing immense chances and serious challenge. So it is more imminent to enhance the competitiveness of Chinese dairy industry. Now in"The Eleventh Five Year Plan"of Chinese government, the dairy industry has also its own development objective. Therefore, in such an important development stage, it seems more important to study the current situation of the Chinese dairy industry and find out its developing trend and weakness.Base on the research purpose mentioned above, this paper establish an analysis framework to study the Chinese dairy industry impose on the Five Forces model and SWOT model. First, after a brief introduction of research background, theory instrument, the paper apply Michael Porter's Five Forces model to make a study on the Chinese dairy industry with purpose of find out its development actuality and characters. And while analyzing the fifth forces of Rivalry, the author makes use of SCP structure of Industrial Organization theory. Second, in order to have an understanding of the development environment of this industry, I adopt SWOT model. In this chapter I try to point out the develop trend and weakness of the Chinese dairy industry. Third, based on the analysis above, the author presents some suggestion for the Chinese dairy industry.