| In the beginning of the 1970s, Scolars have started deep research and arguement on entrepreneurial orientation (EO), and development of measurement tools has already promoted the indepth research on EO Recent years. Scolars believe that EO can update the existing organizations and increase their market competitiveness as well, and the fundamental purpose of that is to integrate external resources to create value for customers'wealth creation.(Xue Hongzhi, 2005)For new ventures, as the lack of resources, capabilities and market forces, which are possessed by large enterprises, they must identify opportunities, the integration of resources to obtain sustainable competitive advantage.According to the scolars's research and characters of new ventures, EO of a new venture can be definded to be a tendency to take risk actively, be willing to accept change, innovate to obtain competition advance, and take measurement actively to compete with rivals for a new venture.(Miller, 1983) Scolars have done much on the dimensions of EO. The paper added atonomy and aggressiveness on the basis of Miller's three demonsions: innovativeness, risk-taking, and Proactiveness.Based on systemically review and summarize of RBV literatures, this paper consider new venture resources as a kind of factor inventory controlled by the new venture that can make it establish and realize strategies to improve efficiency and effect. Resource bundling progress, is a progress that bundling the resource obtained to build capabilities.(Sirmon, Hitt & Ireland, 2007)Capabilities of ventures are also resources, what's more, kinds of special resource combinations. If resources are the material of capabilities for a new venture, capabilities are not only output of the resources bundling, but also tools to bund resources, and material for more combinations.The dissertation analyses new venture resources bundling process, and put forward a point that new venture resources bundling process contains three subprocesses: pioneering, enriching and stabilizing just like Sirmon, Hitt and Ireland's resources bundling process. Pioneering is a process that creates new capabilities. (Sirmon, Hitt & Ireland, 2007) Enriching is a process that extands and elaborates current excellent resources and capabilities. (Nelson, R. & Winter, S. 1974; Brush, Greene, and Hart. 2001) And stabilizing is a process of making minor incremental improvements to existing capabilities. (Sirmon,Hitt & Ireland,2007) The dissertation confirms the point of view in the demonstration part.The manner of resource bundling, is essential"resources based on knowledge". The former scolars consider that EO is an important indicator to venture organization form—it can enhance performance of the resources based on knowledge, explore and exploit opportunities via utilizing the resources.(Wiklund & Shepherd, 2003) Jiao Hao from Zhejiao University discovered in his practice research that more and more ventures were actually trying hard to improve capabilities by EO.Therefore, EO has some positively relation to resource bundling precess in all probability. The dissertation constructs a model about the effect of EO in new venture on resource bundling process, and advances 15 hypotheses.In the demonstration part, we do some research on existing measurement, and amend some items according to the investigation.The investigation was supported by The National Natural Science Fund, and data come from ventures in cities of Changchun, Tonghua, Jilin, Xiamen, Yong'etc.330 availability questionnaires have been returned. The data are dealed with SPSS to test the hypotheses, and 10 of the hypotheses are supported. The conclusion indicates that the dimensions of EO in new venture have positive effect on pioneering and enriching.The hypotheses that the dimensions of EO of new venture have negative effect on stabilizing are not supported. Moreover the conclusion indicates that the dimensions of EO in new venture have positive effect on stabilizing. The reason is that the a new venture may be an open system, and pulling functions may exist among the subprocesses of resource bundling. |
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