Market Analysis And Financial Evaluation Of Changchun Jingyue Real Estate Development Project Of ZhongDa Corporation

As we all know, the real estate industry on the development of Chinese national economy will have a significant role as a important part of the national economy, real estate development is not only promoting the development of other industries, but also the relating benefits of every inhabitant , our national government has always been very concerned about real estate development. In recent years, Chinese real estate industry has developed rapidly, trade in the experience of many made at the same time, the general theory aware of the lack of investment and investment analysis methods guidance. Therefore, the paper proceed from reality, to use the scientific method, net of the cases of Changchun Jingyue real estate development project of ZhongDa Corporation in Guangxi province from the project market analysis and marketing strategies, the project's initial planning, project financial evaluation of its three aspects of the project preliminary evaluation, demonstration and test its feasibility. In the analysis of the feasibility of the project, mainly focused on the item market analysis and financial evaluation of two parts.First, in the background of the project, as well as the basic situation of the project were presented, and put forward in this paper on the content and methods of the study.In this paper, the domestic real estate market analysis, and the adjacent city of Changchun real estate market analysis (analysis of the real estate market in Harbin and Shenyang real estate market analysis), on the basis of Changchun real estate market analysis and forecasts (including stock analysis , incremental analysis, sales analysis and the Changchun contrast SAR). Marketing is in the real estate business an important link in the production and operation of the real estate business occupies an extremely important position. Faced with increasingly fierce competition in the market, companies must formulate feasible and correct marketing strategies and tactics to guide marketing. This paper from modern marketing idea of combining the analysis of the real estate market in Changchun, as well as the specific circumstances of this item, the item proposed marketing planning programmes and projects overall development strategy.In the real estate part of the project planning , project planning through on the requirements and conditions for the analysis of project development , in accordance with the principle of maximizing the benefits proposed initial positioning of the project programme.In the real estate financial evaluation of the project , including project planning and capital investment estimates , the project financial analysis , project uncertainty and risk analysis.The real estate project investment estimate, is refers to the basis profession and goal characteristic as well as the market forecast estimate completes each item of expense which in the project development period the real estate product development construction must invest. The project investment estimate mainly includes the investment estimate to rest on, the construction investment to estimate and to establish the investment estimate table, the project construction investment estimate part by the development cost and the development cost two parts of constitutions, includes the land cost, the removal cost, construction and installation the construction cost, the advance works expense, the infrastructural facilities expense, the public matching facilities construction expense, the development period taxes and fees, the unpredictable expense as well as the overhead charge, the selling expenses, the financial expenses specifically and so on. The fund preparation refers to through to the project capital spending plan, the sales revenue, may utilize the fund reckoning and the profession lending policy research, carries on the reasonable preparation to this project's fund. Through estimates, the project development and investment totalled 1.49418 billion yuan. The project's funding comes mainly from its own funds and the sale of part of income for re-investment.In the financial analysis of real estate projects , based on the real estate market analysis and forecasts , the project's preliminary planning, the project investment and financing revenue estimates , as well as such basic information and data on the basis of the financial statements through the foundation calculated for the Evaluation Index (static , dynamic index) , the profitability of real estate projects and financial solvency analysis . Financial net present value of the project , financial internal rate of return , investment margins , and other financial evaluation indicators are better than the benchmarks , can be obtained through the analysis of the project without loans , the financial evaluation indicators from the project is feasible .Uncertainties in the project and risk analysis of the uncertainty of real estate projects through the balance of profit and loss analysis , sensitivity analysis and other methods of the project technical and economic factors of uncertainty for quantitative analysis, analyzed the possible risks. Because of the inherent long cycle, the investment of large, complex factors such as characteristics of the risks faced by real estate investment particularly complex factors, risk factors and the consequences are particularly serious. Therefore, the judgement and risk factors in the analysis of real estate investment analysis is very necessary. Through the uncertainty of the project to break even analysis, sensitivity analysis, conclusion to be drawn is: profit and loss balance the sales rate, the low rate of security operations and sales prices, and construction and installation costs in the single factor sensitivity 10%, the greater the risk of the project. The project exists naturally, policy, social, market, technology, enterprise management, operations, financial, product quality, contract performance capability, the risk against the risk of this project, should take the risk of coping strategies are: to strengthen the laws and regulations and improve marketing, the establishment of the Expert Group lineup, the establishment of an independent accounting system and the project implemented the pre-audit system, and strengthen awareness of resource sharing, an important link in the tender process node monitoring and evaluation, use control laws and regulations, participate in the insurance and The establishment of accidental damage to the Fund.Finally based on the item market analysis and financial evaluation, the conclusion of the study is that the project is feasible.