| Business development strategy is a big precious invisible assert to a company. That is to say,strategy is the soul of company in operation and root of asset. In the globalization, the correct strategy position is a keen weapon to occupy the world market, is the prerequisite terms that the Chinese brand go outside the world, is source of life to company which maintains a continued sustainable and comparatively rapid development. It is very necessary to put the business development strategy the first, thus we can foster and mold the Chinese brand which can take part in the global competition, and then our enterprises will realize the strategic economic restructuring maintain continuity, healthy, stability of enterprise. Finally, enterprises take the leader at the world market.Automobile financial industry, as the assistant pushing machine of our national long-term stable economic development, has been paid much attention by related departments of our nation. It provided good opportunities to the development of our national automobile enterprises development that the government made related asset policy and management ways to encourage them to develop sound. The corporation not only faces the competition of state-owned business banks, but also the foreign automobile financial service enterprises. Facing so much challenge, it is a difficulty needing resolved that how to develop for the First Automobile Finance Co. Ltd .. The First Automobile Finance Co. Ltd., established in 1988, is non-bank financial organization under state control. And its strategy is not perfect. According the basic condition of the corporation, the essay deeply studied the present mission and the goal of the enterprise, and made the commerce developing strategy of the enterprise for reference.1.Circle factors analysisAccording to macroscopical environment of outside, our country has already made "development policies of automobile industry" and other regulations, put forward high specification requirement to automobile manufacturing enterprise, eliminate efficiency low product and producer progressively, help to promote the domestic automobile consortium to continue making big and powerful. But the tariff protection, reducing of the non-tariff trade barriers, have aggravated the competition of the domestic automobile market. The opportunity and challenge coexist. Of our country per capita GDP at present exceed 1000 already, urban consumption structure from development-oriented to upgrade to the enjoying type, automobile consumption will become important pulling force of economic development of our country.In the view of the industry, by analyzing the automobile financial industry home and abroad, the development of the industry is fast, Since"Management Means of Automobile Financial service company"comes out, more and more competitors appears, social measure improve step by step, conform characteristics the beginning, so we should take tactics to get the more shares. Because of the limit of policy and capabilities, all of financial organizations are similar in products, price, channel, methods of marketing, so they easily imitate each other. What's more, the affection of the substitutions of the industrial is small, so Automobile Financial service must be specific, besides,it is very vital to net like famous brand, web of service, scale of affairs.In the view of the internal circumstance, the essay analyzed the management resource, specific resource, the ability of marketing, financial resource, human resource and so on. The First Automobile Finance Co. Ltd compare with the competitors having advantages of financial stations, proportion of market, special competence and the familiarity with the industrial, channels and the civil environment, while having disadvantage in marketing ability, quality of service, development of financial products, quality of human and source of fund.2.Strategic analysis and choiceAccording the analysis of the above, the essay affirmed the opportunities and threatens that the corporation faced during its development and the strengths and weaknesses of the corporation in the industry competition. Using the analysis toll of making enterprise strategy for analysis, we found the First Automobile Finance Co.Ltd. is on the media level in the way of using the external opportunities and avoiding threatens, however, it is advanced in the industry showed by the synthesized assessing scores of the internal aspects. Considering the two aspects, the corporation should choose the increasing or stable strategy of some industry. According the conclusion of qualitative and quantitative analysis and the resource condition of the corporation itself. The First Automobile Finance Co. Ltd compare with the international famous enterprise having disadvantage in human resource, experience and financial, so an all-out development is very dangerous, we must improve the disadvantages and specialize service so that we can develop swiftly. According to specific stations in all kinds of the affairs in First Automobile Finance Co Ltd., the company recently should develop automobile financial industry first, then the insurance business and the capital operation business as the good supplement, and astrict properly the financial business of the corporation.3.Execution plan of the program For the execution of the increasing strategy, the corporation should adjust the weak aspect that will handicap the corporation development. Especially we should make concretely and feasibly strategy for the basic management of the corporation including the organization structure, management system and human resource, and so on.The automobile financial business is made of zone business managers, main sellers and the computer process system. They build up the front and back operating system, establish a set of institution, control system and the distinctive culture of automobile financial business Their affection and competence appear step by step. The capital operation business is low profit, so it had better be as the good supplement This affair should realize to go beyond the zones and check at the time basis on the web-bank system. In the meanwhile, it support the management of corporation fund and offer the platform of automobile financial business The insurance business may choose the group fortune insurance and consume loan stock insurance which we have now, develop the group business outside, so that the insurance company realize their stability, which is including the company of insurance business dealing in automobile. The practicable strategy of the company decides its direction of long term and competition status. It is good to the First Automobile Finance Co. Ltd that some business development at first, also conform to our company the principle of the most position. so that the corporation will realize the high-speed development and complete its mission and aim.. |
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