| Making a developing strategy of Modern Corporation is a process. The process is based on the analysis of internal and external Corporation's circumstance and the forecast of market. Modern Corporation successfully chooses the tool of strategic analysis, reasonably make a plan of corporation's strategic development, adjust and carry out the strategy, adapting to market changes.The developmental strategy of the Zhuoyue Co.ltd is based on it's resource and ability and the analysis of existing problems. The external influence on the Zhuoyue Co.Ltd is fully considerate. The details are as follows:First, a simple review of the company's development and this sector's background were written in the chapter one. The company was awarded the prize of Magnate in this sector of Agriculture in Jilin Province by Provincial Government,Trade Department and Agriculture Department in turn. Recently this company is one of the core enterprises in the sector of the processing of agriculture Products in Jilin Province. The company's products gain a brand name in Jilin Province after eight years'developments. With the increasing of the consumption of Chicken meat the quantities of meat have been an increase of 5% for each year in China, which give a lot of opportunities to the Zhuoyue Company. Based on this a strategic analysis of this company is made recently.External circumstance of this company was analyzed in the chapter two. The analysis is composed of four parts. They are international surrounding, national surrounding and the circumstance of sector and market. The purpose is to seek opportunities and avoid threat. National economy developed stably and rapidly in 2007. GDP reached 24,661,900,000,000 RMB, up by11.4% over the last year, and an increase of 3%, exceeding 10% in five years in a row; Grain industry develops with sustainable speed. Its economic efficiency improves stably. In domestic consumption market, the consumption of poultry for each person increased yearly, with an increase of population in cities and potential needed for consumption. China is the second biggest one in poultry production. While the consumption of poultry for each person in China is far lower than that in other country such as The USA or European countries, which indicates that national market also has a wide developmental space. That the company will be enlarged on a large scale is the most important in order to catch this opportunities.An analysis of internal resource and abilities of this company was written in chapter three. Company's production abilities increase rapidly and yearly. During this time company trained a lot of workers and technical workers. They are the advantages and guarantee for the future development of our company.General analysis of circumstances was written in chapter four. A further analysis was made about advantage and disadvantage of inside company and opportunities and threat of outside of company. Then Zhouyue Company fully made use of opportunities and good developmental strategy through SWOT.Based on strategic analysis, in view of the task and goal of company for long-time development, the responsibilities and the task of the company were written in chapter five. The strategies and plan for each sub-corporation were made combining with company general strategies. The sub-company will take more emphasize on the strategy of human resource, financial strategy, production strategy and strategy of market sales.In all, under the help of provincial government since it built up, the Zhuoyue Company develops with the high speed. This company overcame a lot of difficulties with respect to market problems, the resource of chicken and technology. In order to make a high-effective and sustainable development of the Zhuoyue Company the leaders of the company must have a clear mind, fully know the conditions of the company and firmly boost the development of company based on the company strategy. |
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