System Research Of Quickly Response Customer Demand On Thermal Module Industry

With the rapid development of marketing economy, competition will be fierce more and more, customer demand changes more fast.The company that responses customer demand quickly will win the trust from customer, earn more market allocation, stand straight in fierce competitive market and that will develop strongly and continuously.This thesis begins from analysising character of thermal module industry, analysis the system of customer demand quick response this industry. Setting up evaluate index system of quick response with method of gradation analysis, Posing key factors of effecting quick response: Customer demand forecast, Business Process of Customer demand response and choosing supplies. Researching with an emphasis on two key factors---Customer demand forecast and Demand response process.About customer demand forecast,the thesis analysis and compare scientific forecast method, such as index smooth forecast and multinomial forecast,making master accurately customer demand and responsing quickly. About business process,the thesis poses adjusting organization mechanism, reinforcing information circulation and intensifying supplier chain management and other improvement measures,to reach goals of responsing quickly customer demand.The thesis discusses other systems influence customer demand quick response: JIT production and delivery mode,arranging production schedule and reinforcing stock management.Last,in this thesis, above discussing methods will be applied in FOX company, guiding company forecast customer demand with science,improving response process of customer demand reasonably,adjusting production schedule,utilizing man power, machine equipment, material enough and reasonably,and gaining more applying effects.Achievement researched in this thesis will make reference to relevant company of thermal module.