Early Education The Product Marketing Analysis Based On Internet

The development of China's Internet have emerged in recent years by leaps and bounds in the development of the number of netizens has reached 300 million users,at the same time early education industry has increasingly become an important issue to young parents across the country for children 0-7 years old more than 130 million,which triggered on hundreds of billions of market opportunities.In this paper,the author as the main body of work,Internet-based product development early education the status quo,industry first,an analysis of the market situation,that the social competition,the growth of household income,parents of infants and young children the awakening of awareness of science education,the existing conservation and educational institutions in the blank,a variety of factors has become an early education market;early education Second,an analysis of product classification,the current market early education can generally be divided into three categories of products that meet the needs of their respective characteristics of the different preferences of parents and children;early education Third,analysis of the product channels,early education products that have a traditional agency channels,direct sales channels,network channels for the three models.Like with traditional marketing channels to the Internet as a marketing channel support network should also have the functions of traditional marketing channels.Channel refers to the provision of products or services for use or consumption in the process of the interdependent set of institutions,it relates to information communication,funds transfer and the transfer of such things.A complete online sales channel should have three major functions:ordering functions,billing functions and distribution functions. Early education the Interact market there are still many problems.Of early education on the market acceptance of the concept has yet to be development;early education teachers rare talent;there is the issue of Internet marketing channels;innovation problems.It is necessary to make right marketing strategies;create personalized programs;focus on product marketing dialysis;adhere to the common development of products and marketing and so on countermeasures...