Psychology Marketing Strategy Analyze On Exalting Channel Loyalty

As old saying, 'marketplace is battlefield' and 'make a psychological attack is better than attack the castle.' The human's psychology action is most complexity and trickiness than other actions, and it is conduced the diversity of the purchasing for the psychology action dominates directly and impacts the purchasing incentive. In the market economy, more and more enterprises recognize the importance of the customers' psychology requirements, which can be help the enterprises to win the marketing if it is grasped better. Following the area of the products which is selected by the customers is more and more widely, the market competition pricks up gradually, and the cost of the contestable channel clients is increased, so it is now becoming a sticking point of the enterprises' subsistence and development how to foster and vindicate the loyal colony of the channel.As a creative method of marketing, psychology marketing is favor gradually by the scholars and marketing workers, and it is oriented by the demands of market. It is choose successfully as one marketing mentality, following studying the movements and changes of the customers' psychology. The method is an inevitable outcome of the development of the relationship marketing.This paper details the extension concept of the enterprise, that is to say, the channel is one customer and employee in the illimitable and suppositional enterprise. Actualizing the psychology marketing strategy to bringing up the loyalty of the customer and employee, which will be easy to solve channel conflicts, thus to enhance the channel's loyalty and to build up the firm foundation for the enterprise tend towards the healthy development.