Research On The Competition Strategy For Yantai Postal Savings Bank

Yantai postal savings bank was set up in April 16, 2008. As the transference from saving to bank, it has brought not only enormous development opportunities but also severe challenge to Yantai postal finance. It's very urgent for Yantai postal savings to make out proper development and competition strategy to survive and develop in competition at the background of integrative competition in the domestic and abroad.Through the analyzing of the history of Yantai postal saving and its reality situation, the paper has studied the foreign postal saving reform and successful practice by using advanced SWOT analysis and analyzed the history of Yantai postal saving and its reality situation and problems including the enterprise's internal conditions and the external environment on the aspects of its own strengths, weaknesses, opportunities and threat from the outside world. And then the "Four Modernizations" competitive strategy for the development of Yantai postal savings has been made out.The paper also puts forward the views on business and management innovation, such as internet bank, risk management and so on. These are significant for reconstructing risk control, enriching variety business, expanding marketing channels and improving the service functions.To establish a capital adequacy, strict internal control, safe operation and strong competition modern bank is the strategic goal for Yantai postal saving bank. Through demonstrating the thesis the paper gets the competition strategy that can provide a reference for Yantai postal savings bank.