Research On Competition Strategy Of Postal Savings Bank Of Guangxi China

Since the overall development of economy in China has entered into a brand-new stage,reform and innovation has been highlighted and become the new topic in the field of finance by Chinese commercial banks,who are currently facing the increasing pressure under the ever changing and challenges in either domestic or overseas market.Thus,the success of strategic operation,which has become not only the new branch and topic of business management but also a important topic and project regarding the sustainable development,will positively bring a great help in improving the comprehensive and core competitiveness for all commercial banks in China.In this paper,postal savings bank of Guangxi China is selected as the research object,adopting the PEST and Porter's five forces analysis model to analyze the external environment.Based on the current situation of development and the financial environment,the advantages and disadvantages,opportunities and challenges of the market competition are analyzed.The external situation of current interest rate marketization,exchange rate marketization,capital account opening,financial reform is summarized.Meanwhile,this article is also aimed at finding out the either advantage and weakness or challenges and opportunities that the postal savings bank of Guangxi China may take and filtering out the applicable competitive strategy for postal savings bank of Guangxi China.With the cross comparison and analyze to these above mentioned statistics,it is apparent and certain that the Centralization of differentiation strategy would be the most optimal choice for postal savings bank of Guangxi China in achieving the sustainable development.By working out the practical strategy,the advantage and core competitive of postal savings bank of Guangxi China would be reinforced constantly.