Research On Organizational Structure Optimization Strategy Of China Netcom (Group) Company Ltd. Hebei Branch

Enterprises must choose the business stratagem suitable for its development and establish management system according the strategic objectives, with the appropriate organizations to ensure that strategic objectives to be achieved. The smooth operation of enterprises Organizations greatly depend on the support of human resources systems, hence institutional restructuring and barrier elimination become core issues to integration of human resources management. China Netcom (Group) Co., Ltd., Hebei Branch, the former China Telecom Group Hebei telecommunications company, changed its name in the reorganization of Posts and Telecommunications Authority reform, which separated government from enterprises. It is a big telecommunications backbone enterprise whose major business includes the telecommunications services, systems integration, information application and services, and is the largest broadband communications and multimedia services provider in Hebei Province. It also serves as a strong and typical example in the process of market-oriented reform among state-owned enterprises.This article gives a brief introduction of the development in China's communications industry, helping readers to establish a preliminary understanding of the industry. On that basis, this article provides definitions and explanations of some basic concepts and theories of the organizational structure and the guiding role those theories played in the enterprise organizational restructure and marketing services market-oriented reform. It also made a preliminary exploration of the optimization of organizations in China Netcom (Group) Co., Ltd., Hebei branch, providing details of the process and methods in the company's organizational structure optimization and establishment of customer-focused marketing services. This may be reference to some similar enterprises...