A Research On Development Strategy Of Hunan Chendian International Share-holding Limited Company

Electricity is one of the most important energies to the national economy. Especially important and essential is hydropower due to the cost-efficiency and environment-friendliness. As a result, the power supply companies often become the center of the public's attention and the object of macro-control as well.The rapid growth of China's economy has become and will continue to be major driving force of the development of the power industry, leading to more investment in this field. Under this macro environment, those companies who can take advantage of this opportunity will definitely stand out from their competitors.The thesis is to identify both the threats and opportunities of the company by using the theory and related tools of strategy management such as PEST Analysis, Porter Competition Model and SWOT Analysis, making contributions to the forming of the company's long-term development strategy.Facing both the challenges and threats, Chendian International Company will make best use of the resources and rapidly grow into an even much larger scale by the way of merger and acquisitions. The company is to carry out related diversification in the field of energy, becoming a large-scale, high-efficient and good performed group. To achieve this, corporate culture, personnel, finance and so on are the key problems to be solved.