Research On Tourism Development Of Intangible Cultural Heritage

Originated from the cultural innovation in primitive society,intangible cultural heritage in the form of non-physical traditional folk heritage,is mostly evolved and transmitted in the long farming civiliazation where ancient custom or practice was on display.As the priceles treasure of humanity intangible cultural heritage embodys a range of characteristics as following:heritable,live,non-physical,popular,regional,multiform,frag ile,recreational,etc.Since the new era of the 21st century,the studies of intangible cultural heritage have attracted universal attention.Research on reservation and exploration of intangible heritage is in the spotlight.Tourism plays a vital role in reservation and exploration of intangible cultural heritage,hence the studies of influence of tourism on the intangible heritage caught on among academic circles especially in China,which boasts abundant intangible heritage resources and tourists providing a unique advantage for China's tourism development.In recent years,parallelling with the development of world heritage tourism,China's intangible cultural heritage tourism growed rapidly and gradually formed the diversified development model.The problems,including overexploration,superficial development,unr -easonable planning and scarcity of brand name,however,can't be ignored.Firstly,the thesis made a review of the studies on intangible cultural heritage tourism in recent years,and then proposed sustainable development stratagy that China should observed for solving the problems in this field.The research mainly covers a series of relevant issues from the basic theories of intangible cultural heritage and the relationship between tourism and intangible cultural heritage to the evaluation system of intangible cultural heritage resources value in tourism as well as sustainable tourism strategy of intangible cultural heritage.Finally,taking Changyang Tujia Autonomous County of Hubei Province as an example,the thesis probed into China's intangible cultural heritage tourism by illustration.