A Study On Marketing Tactics Of Oldman Wine Company

Regarded as one kind of rising industry in China, the competition of wine industry in China presents new complicated situation and more and more drastic. The 90% of the invested small and medium wine enterprises are confronted with serious challenge. Competition gradually trend to be same, it push wine enterprise seek breakthrough from market. Facing drastic competition, enterprise's competition focus on not only simply using of product,price,sales place,sales promotion,service etc. but skillfully using new innovative marketing concept to put in practice.Innovative concept of marketing is to embody concretely essence attribute of marketing that gain by value exchange from different viewpoint and level in order to meet demand and requirements from development of market and society. Many marketing experts invented a lot of operable method such as green marketing, culture marketing, relation marketing, service marketing, internet marketing, global marketing and society marketing etc.With conduct of green marketing and culture marketing and combining actual situation of company, endow product,price,sales place,sales promotion and service with new content to influence consumption environment and behavior of consumer. Successfully build up respected and trustful brand image by depending on implementing green marketing and culture marketing, company achieve success in market and society. Oldman wine company is brave to renew marketing concept and good at smoothly putting new market concept in practice in order ensuring marketing tactics meet development of market and society. Based on all above, company established and upgraded respected and trustful enterprise brand image to realize initiative and predominance in market for healthy and rapid growth.The paper provides an excellent example for small& medium enterprise, especially for small& medium wine enterprise to improve marketing ability for healthy and sustainable development.