Research On Construction Of Tourism Brand In Xingtai Valley Groups

Hebei Province in the south, the eastern part of the Taihang Mountains in Xingtai Valley Canyon, is the production of quartz sandstone gorge landscape, many famous monuments ,it is a Park of National Geological with higher synthesizing.With the fast developing on tourism industry, it faces the unprecedented impact with challenge.This article tries from theories of the brand construction system and the marketing, Analyze is done that of the Group of Xingtai tourism resources of the canyon, service status, market status. Put idea of brands creating "too strange to Gap– Xingtai Valley Group" .based on this paper we discusses brand positioning, brand design, brand marketing, brand protection, brand extension and brand innovation six integrated management system with a view to the development of local tourism resources and provide a theoretical reference.