| Pharmaceutical industry takes an important play on protecting peoples'health and improving life's quality. It is one of the industries which have the fastest growth in the global economic. China is the fasted-growing pharmaceutical market in the world.Unlike its fast growth, Pharmaceutical industry is lack of logistics service. Now there is no true 3PL in pharmaceutical logistics market in China, for pharmaceutical enterprises have not separate commercial and logistics. Pharmaceutical logistics operation is finished by pharmaceutical manufacturers, wholesalers and retailers without mutual collaboration. So the advantage of modern logistics can not been brought into play.Based on this, COSCO decided to enter into pharmaceutical logistics market. This article analysis pharmaceutical industry, segmenting the market and choosing the access way for COSCO—collaborating with grand pharmaceutical wholesaler. At the same time, the article gives some suggestion on organize structure, human resource and logistics system which is the necessary to implement the pharmaceutical logistics business.This article has made a implemental exploration which can give a guidance to large 3PL enterprises to enter into pharmaceutical logistics market. |
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