| Accompanying the accelerating urbanization and the adjustment in city tourism industrial structure in Shanghai, Recreational District gradually becomes the main part of city tourism and the central place of civilian leisure and recreation, which leads the tendency of city tourism in Shanghai.In this paper we firstly discuss the background of Shanghai Recreational Districts. Using the detailed data collection and investigation on the spot, we try to make out the development history of Shanghai Recreational Districts from the time table and evolution history. We also try to clarify the Recreational Districts of Shanghai according to their commercial structure and developmental level and briefly summarize their specialties.Secondly we analyzed the structures of Shanghai Recreational Districts which includes four parts by real examples. First , regional and spatial structure characteristics. Second,commercial structure of Shanghai Recreational Districts and their specialties. Third,characterization of management and marketing. Fourth, evaluation of Recreational Districts of Shanghai by the formulation commonly manipulated in domestic tourism and commercial departments-total amount of expenditure= consumption per person×the number of tourists per year.We then analyzed the potential market characteristics of Shanghai Recreational Districts by investigating on spot and filling question forms. We can find out the potential, famous and the tourist construction. We also can know the ratio of tour products in these districts. By reflecting the reasonable degree of commercial structure, we can give scientific direction on further development and management of Shanghai Recreational Districts.Finally, after the thorough analysis of background, structures and tourist market, we characterized the existing problems. Depending on the developmental potential, we then proposed objective and effective suggestions, hoping a healthy and vigorous development of Recreational Districts of Shanghai. |
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