A Study On Rural Tourism Development Of The Zhengbianluo Metropolitan Area

The Zhengbianluo metropolitan area has the resource and culture advantages to develop the rural tourism with the vast village region, numerous rural population, rich agricultural product and deep agriculture culture thought. The development of the Zhengbianluo metropolitan area can not only enrich the tourism kinds but also strengthen the whole tourist benefit, and enhance the economic level of this local and even the entire province. But since a long time the ancient capital culture, the historical and cultural tourism have played a central role in the Zhengbianluo's tourism. In a result, the study of rural tourism in the Zhengbianluo metropolitan area has the important theory and practice significance to this region, and the overall tourism development of Henan province.This article is supported by three aspects primarily in conclusion:First, the paper has analyzed the basic concepts of the rural tourism. Firstly, it has elaborated the vital significance of rural tourism development. Then beginning with the analysis of rural tourism resources, it has drawn out the concept of rural tourism. On the basis of the induction and analysis on many concepts of rural tourism in the academic circle, it has proposed the concept and connotation of rural tourism itself. And it has pointed out the difference and the relation between rural tourism, agricultural tourism and farmer tourism.Second, this article has dwelt upon the domestic and foreign rural tourism's development. After researching on the development of rural tourism at home and abroad, it has analyzed the research focal points of rural tourism, and pointed out the problems existing in the rural tourism's study of our country. Then, it has summarized and analyzed to the domestic and foreign rural tourism's development model, pointed out the enlightenment of oversea rural tourism development model to our country's, and appraised the development pattern's utilization in reality of rural tourism in our country.Third, what the major contents of the paper is that it has researched and discussed the rural tourism development in Zhengbianluo metropolitan area. It is mainly divided into two parts: the first part has analyzed the important position of the Zhengbianluo metropolitan area. And it has carried on the comprehensive analysis to the development condition, the development present situation, market demand characteristic and existence problems of the rural tourism in the Zhengbianluo metropolitan area. The second part has carried on the strategies of the Zhengbianluo metropolitan area in terms of the spatial distribution, product exploitation, marketing and development strategy. It has established its own spatial distribution, and proposed four rural tourism's plan belt, namely along Yellow River rural tourism belt, plain rural tourism belt, hill rural tourism belt and mountainous region rural tourism belt. It has proposed the sole and the combination rural tourism product type, and analyzed the rural tourist market localization and the choice of marketing ways. Furthermore, it has put forward the other helpful strategies of the rural tourism development in the Zhengbianluo metropolitan area.