Research Of Develop Stratedy GuanZhong Hotel Of Xi'an Tourism Group

In developed countries economic hotel is a successful hotel operation. Mode. However, economic chain hotel is at initial stage with a large space for development. How Guanzhong hotel, a newly rebuilt and constructed economic hotel will adjust to need of development of tourism and commerce better and more quickly to reach international advanced level is a starting point and aim of the thesis.Guanzhong hotel affiliated with of Xi'an Tourism Group Co.,Ltd, is a branch company which deals with hotel business operation. It was not operated in the past. In 2006 Xi'an Tourism Group Co.,Ltd invested and rebuilt and has gained profits. However, Guanzhong hotel confronts with more intense competition of markets in various aspects, especially with increase of hotels and apartments near Bell Tower. In addition blooms of lots of economic hotel enables Guanghongkezhan faces with an important opportunity and challenge. How to make correct operation strategic guideline based on actual condition and operates completely new market competition strategy is a key of foothold in market in the long run and guarantee of development.With background of current overall economic environment of hotel market in Xi'an, the thesis analyzed internal and external environment of Guanzhong hotel and opportunities and threats currently at first. It analyzes position of rooms of guest resources and positons Guanzhong hotel in an economic hotel. Then it analyzes special services available in detail in terms of staff and management system background. It applies theory of Marketing and Competition Strategy to raise innovation strategy oriented to Guanzhong hotel. The hotel will make full use of opportunities in the market to integrate resources. It will take advantages to compensate weakness and strengthen core competitiveness to ensure fulfill goal of strategic operation.