China Unicom Model Of E-Commerce Platform Analysis And Researc

With China's accession to the WTO, the domestic telecommunications market competition is increasingly fierce, the search for better management methods, and to shake off homogenization of competition. To provide users with more and better services to enhance their core competitiveness, strengthening the various telecom operators in the development of e-commerce business. The communications industry and the development of its own e-commerce applications, not only the health of the communications industry, the rapid development has an important role in promoting, but also for all social sectors in the development of e-commerce have strong demonstration effect. The communications industry on e-commerce model becomes more and more important."Model innovation" is a certain stage of development of e-business to the inevitable result .Based on the development of e-commerce and e-commerce development of the telecommunications industry, the development of e-business model to a systematic analysis and research. E-commerce for communications of the existing problems and proposed to develop a model of innovative ideas, with a view to the future development of e-commerce reference point.China Unicom through the technical architecture of e-commerce platform for the analysis and research, focusing on the EDI e-commerce platform used by the J2EE middleware technology and network security technology systems was studied. J2EE middleware technology platform is open, advanced, scalability, security, robustness, availability, and so on and several major advantages of e-commerce platform to China Unicom in the first occupation of technical advantages. Unicom use of this advantage and effective e-commerce businesses, for enterprises had brought great benefits, but also laid the foundation for e-commerce model.Final adoption of e-commerce platform for China Unicorn's market structure needs analysis and planning studies, value chain theory and use of marginal benefit analysis, the Inner Mongolia Unicom model of e-commerce platform. Concluded, Inner Mongolia Unicom platform + application of this model, the traditional value chain and a longer extension, reduce the marginal costs and increase the marginal benefit to the development of e-business model innovation, to create a new electronic Business value chain. Applications through the electronic platform model, application systems development potential is unlimited, generated by a wide range of the value chain, after the research, application-oriented system based on e-commerce model of innovative research, a benefit for the communications business, Promoting development.